Why we exist

We make you stand out.

 

We are where outstanding graphic design meets underexplored fabric printing technologies.

 

Bland screen printed graphic clothing was great and everything, but for years it has left us wanting more. We weren’t satisfied with our boundless creativity being restricted to a handful of colours which had to fit into a rectangular block on the front or back of a piece of clothing which faded and cracked wash by wash and peeled when we ironed it.

 

We are ‘Hypernormal.’

 

In sublimation printing we found a printing method that allowed us to completely cover fabrics in photo-realistic designs with an infinite number of colours without ever fading or cracking however many times we washed it. What gets us out of bed in the morning are the unexplored possibilities this holds to really push the boundaries of graphic clothing, allowing you to express yourself without limits.

 

Our mission is to master this medium.